WHO / FCTC Brand development

branding-feat

Developing two complementary brands

A complex project that required us to develop brand guidelines and sets of products and templates utilising “refreshed” existing logotypes for the two principal brands. Secondary brand development was key, with graphics informed from the existing logotypes to create two strong identities.

wide variety of print, interactive and office products were defined as well as styles for different publication types.

Separate, but complementary tone of voice guidelines were developed for each brand and all of the brand elements and templates into two comprehensive brand guidelines

A fantastic project, with a wide variety of design approaches to ensure distinction, separation and flexibility.

A challenging project that required our brand expertise to develop a distinctive and relevant identity that stands out in the marketplace and

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